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  1. http://www.mmatycoon.info/index.php/Event_advertising Prologue: I was scratching my head trying to figure out how Advertising Spend works from the examples on the help page above. After doing a few hours of reading up other people's attempts at figuring it out I thought "Eureka" I have it sussed, just using the "Summary examples". I didn't go any further than that because I am a lazy sod by nature. However that method didn't have the expected result, so I went back to the help page. And being slightly less lazy on this visit I realised my method doesn't work for many of the "Super sluth examples" (sic) so I had to go back to the drawing board, because clearly I was missing a step somewhere. Did more reading but did not discover anything more, so back to the math and making some comparisons using my old formula. I eventually spotted where the inconsistency was that gave me a clue about the missing piece of information. See most posters had arrived at the conclusion that the Dollars per hype was $15, me among them. And this was based off sound logic if you only looked at the summary examples. e.g. Summary example: 30v30 (x 10 fights) = Advertising spend of $9,000. So like everyone else I looked at that & thought, "easy". Divide the dollars by the hype (10x(30+30)) $9,000/600 = $15 per hype voila! I have it. I built a table & everything: Fight Hype Rank Fight Value in Adv. Units TYPE No.Fights Vs Adv. Units 1 10 MAIN EVENT 1 10 2 5 CO-MAIN EVENT 2 15 3 1 UNDERCARD 3 16 4 1 UNDERCARD 4 17 5 1 UNDERCARD 5 18 6 1 UNDERCARD 6 19 7 1 UNDERCARD 7 20 8 1 UNDERCARD 8 21 9 1 UNDERCARD 9 22 10 1 UNDERCARD 10 23 "Advertising Units" was the number I divided the Advertising spend by to figure out what Main, Co & Under were worth. For a 3-fight card you have 16 Advertising Units. For a 10 fight card you have 23 Advertising Units. Divide the Advertising Value in the summary example & you arrive at $9,000 / 23 = $391.30 Advertising dollars per Advertising Unit. Main event was 10 x $391.30 = $3913.00 Co Main event was 5 x $391.30 = $1956.62 Undercard was 8x $391.30 = $3,130.43 Add those all up & you get $9,000.05 - Close enough right? Wrong. That does work for all of the Summary examples and a couple of the early Super Sleuth ones, but you run into confusion when later examples seem to show $ per hype becoming inconsistent. After initially ignoring those it was these I now knew I needed to solve to have a working formula. Or as someone else had said among those dozens of failed attempt posts, find "the missing information". The entire approach I had used above just wasn't going to work at all, I had only discovered the same dead end everyone else I'd read about had. Hurting My Brain Time! After a cross-examination of those sleuth examples & a lot of beer drinking while I scribbled & hammered away on my calculator (hey it was Friday night) the old grey cells started to begrudgingly cough & splutter into life. I started making comparisons between the sleuth examples to try and understand what piece of information I needed to solve the puzzle, the first clue was going back to the formula for each event type (main, co & undercard) when I looked at what the undercard differences were I spotted why the $ per-hype might be wrong. When I added up the undercard I was getting a far too high value using a variation of the old method. The key to everything was figuring out the Dollar Value per hype point, this was the most difficult & time-consuming part of reverse-engineering Mike's formula & was the key to unlocking everything else, including realising where I and everyone else had been going wrong. Ah Mike, you crafty bastard, with your hiddens & red herrings. After seeing it had to be that the $15 per hype was wrong I had to work out why and then figure out how to get to the right value, that involved more dead-end discoveries, and working out what separated the examples, I constructed a formula & tested it on the first two sleuth examples that had the same hype value but different Advertising amounts, the key had to be there somewhere, a few more attempts using different methods & eventually I spotted a pattern & a number cropped up a few times with different approaches, realising that number could be what I was looking for I reworked my formula & then I tested on all the available examples, now I had something that made sense of those same hype different spends examples, I had a solution which I had worked backwards to find, the reverse-engineering adventure had ended. Stop waffling before I fall asleep...... Still here? Okay here's the goods. Methodoloy - this is for a 3 fight+ card, you can simply omit step 3 if you only have 2 fights on your card & you can omit steps 3 & 2 if you only have a single fight on your card. ***This example assumes you know how to view the Hype & Pop values of Fighters as numerical values, you can find out how to do that elsewhere.*** 1. Main event: Add together the Hype & Pop of each fighter & divide by 2 to get the average, then multiply that x10 to get its Multiplied Hype Value (MHV) 2. Co-Main Event: Add together the Hype & Pop of each Fighter & divide by 2 to get the average, then multiply that x5 to get its MHV 3. Undercard: Add together the Hype & Pop of all the fighters on your undercard & divide by 2 to get the average, no multiplication of this number is required it's at its MHV (x1) already. 4. Total Advertising Spend: Add the MHV's together to get the Total Multiplied Hype Value (TMHV) for the card then multiply that by the $ Per Hype Value to arrive at the total amount of advertising that will be optimal. or, if you want to know how much the Advertising spending is for each event type: 4a. Total Advertising Spend: Multiply each MHV by the $ Per Hype Value - added together, the combined value of these 3 will be your final total advertising spend. WTF dude, what is the $ per hype value? Did you think I was just going to give you that and leave you nothing to do? Nope, but I won't leave you hanging, I did all the hard work and this bit's actually easy now. Examples taken directly from the Advertising Help Page - here it is again for those who hate scrolling back up a wall of text: http://www.mmatycoon.info/index.php/Event_advertising Look at the examples below: Follow the above Methodology steps 1, 2 & 3 as required. Fights 1-10 from left to right. 75v75, 50v50, 50v50, 50v50, 50v50, 50v50, 50v50, 50v50, 50v50, 25v25 = Advertising spend of $17935. 75v75 multiplied by the Main event Bonus is 150*10 = 1500 50v50 multiplied by the Co Main Bonus is 100*5 = 500 Undercard fights added together is 100+100+100+100+100+100+100+50 = 750 Total Multiplied Hype Value (TMHV) for the whole card is 1500+500+750 = 2,750 NOW you can divide this example's Advertising Spend by the TMHV to arrive at the $ per Hype Value. Fights 1-10 from left to right. 50v50, 75v75, 50v50, 50v50, 50v50, 50v50, 50v50, 50v50, 50v50, 25v25 = Advertising spend of $16304. 50v50 multiplied by the Main event Bonus is 100*10 = 1000 75v75 multiplied by the Co Main Bonus is 150*5 = 750 Undercard fights added together is 100+100+100+100+100+100+100+50 = 750 Total Multiplied Hype Value (TMHV) for the whole card is 1000+750+750 = 2,500 NOW you can divide this example's Advertising Spend by the TMHV to arrive at the $ per Hype Value** **this will be very close to the value found using the earlier example.
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