Well if you know it I would recommend to follow it but yes sorry I noticed you have 1 forum post so it looked like you are a new player.
Alliance is a group of people that stick together and help each other to reach the goals they have planned to do in this game. Its much easier to achieve stuff in this game with a good team than with out it.
http://www.mmatycoon.com/images/1481437038decimation3_zps3tk0a94g.jpg
Not to even mention our great looking logo.