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Production and Advertising for Org events


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I've been searching for some info on what the optimal Advertising and Production spend is for events but havn't had a great deal of luck.

Saw an old post saying $3 x amount of seats in the arena - can anyone confirm this?

I think there's a formula for advertising but I havnt been able to work it out. There was also a spreadsheet floating around but I couldnt work that out either.

Can anyone shed any light?

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You can get away with $2 per seat, not sure if the 2-3 difference impacts anything significant or not. There is a spreadsheet from a long time ago that is useable if not perfect, but I'm not sure how it would translate to KT with its current hype issues. @Sprooch might be able to steer you a little as he ran KT for a while.

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There's a formula for it but I haven't ran an org in such a long time that I don't remember it.

 

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